Love is Love: Sam & Jude

Love is Love: Sam & Jude

Introducing Sam & Jude

Jude (left) wears the Sylvia Harness, Ayla Leg Harness and Second Skin briefs. Sam (right) wears the Marsha set.
We're celebrating Pride in an all-out way this season - starting with our Love is Love capsule collection featuring Drag Race stars Valentina and Kylie Sonique Love, moving on to a Queer roller disco vibes with models Lauren and Milly, and finally shooting with iconic queer couple, Sam & Jude.


Jude wears the Fine Mesh Corset, Sam wears the Cobalt Severine.
Sam (she/her) is perhaps better known as Blossom & Buttercups - a pin-up model who we've worked with in the past - is pansexual and bigender. Her partner, Jude - a TedX speaker and model - is non-binary and trans. Both Sam & Jude are advocates for the LGBTQ+ and mental health community, promoting inclusion and acceptance.

The Campaign

Jude and Sam both wear the Olympia set
Working with Sam & Jude is a great honour for our brand - they embody our ethos and we are proud to be one of the few brands who include non-binary and trans models. Not only are they sparse in many campaigns, but they are rarely shown coupled-up. It was important to us to show Sam & Jude's relationship - after all, that's what Love is Love is about! It's about embracing different relationships and presenting those we rarely see in the media.
The concept for the shoot was 'Song of the Sea' - a nautical-themed and slightly camp shoot, inspired by the likes of Pierre et Gilles and Gaultier campaigns. We even called in this huge anchor prop! We're obsessed with the outcome, showing this gorgeous couple in hues of green and blue from our collections.