April 07, 2021

We can’t wait to plan our next trip overseas when the world opens up again! And where better to find the most gorgeous and inspiring locations than Instagram?

We researched the top destinations associated with the Instagram holiday tags #holiday, #travel and #vacation to find the most-hashtagged locations that will have you booking flights ASAP. So, prepare your holiday wardrobe and treat yourself to that gorgeous new bikini or swimsuit — sun, sea and sand await!


Playful Promises Top Instagram Holiday Destinations


Top Countries To Travel To By Instagram Holiday Tags


#1: Italy – 138 Million Hashtags


With the romantic canals of Venice, ancient Roman ruins, pristine beaches and cultural hotspots like Rome, Milan and Florence, Italy is swathed in photo opportunities that will have even the most modest social media user reaching for their camera.


#2: India – 116 Million Hashtags


As the 7th largest country in the world, India really does have something for everyone. From temples, beaches and nature reserves to the snow-covered mountain tops of the Himalayas, India is Instagram’s second most-loved travel spot.



#3: Indonesia – 114 Million Hashtags



Bali is known to be an Instagrammer’s paradise, but there’s so much more to Indonesia than that! Consisting of 17,000 islands spanning from South East Asia to Oceania, Indonesia offers everything from volcanoes to orangutans.


#4: Thailand – 71.3 Million Hashtags



Thais refer to their homeland as ‘the land of smiles’, and it’s clear why. Offering some of the most beautiful beaches and islands in the world, as well as national parks, temples and elephant sanctuaries, there’s a lot to be happy about in Thailand!


#5: Greece – 39.1 Million Hashtags



Greece is rich in culture and history spanning four millennia, so there are plenty of well-preserved ruins to take a great holiday snap. Or simply chill out and admire one of its many stunning beaches and coastlines on island destinations like Santorini and Mykonos.


Top Instagram Holiday Hashtags: Landmarks


Within these tantalisingly Instagrammable countries, what landmarks and attractions are holiday-goers visiting to get their vacay shots?


We looked up the number of hashtags for top landmarks in the top Instagram holiday destinations to find out what the most-snapped tourist hotspots are for each.


The Colosseum, Rome, Italy – 1.7 Million Hashtags

 The Colosseum, Rome, Italy

The Taj Mahal, Mumbai, India — 1.6 Million Hashtags

 The Taj Mahal, Mumbai, India


Mount Agung, Bali, Indonesia — 87,900 Hashtags


Mount Agung, Bali, Indonesia  

Wat Phra Chetuphron (Temple of the Reclining Buddha), Bangkok, Thailand — 87,100 Hashtags

 Wat Phra Chetuphron (Temple of the Reclining Buddha), Bangkok, Thailand

The Acropolis, Athens, Greece — 1.3 Million Hashtags

The Acropolis, Athens, Greece  

Top Instagram Holiday Hashtags: Beaches


If soaking up some sun on a beach after many months at home is more your thing, here are the top beach holiday hashtags in Instagram’s favourite locations.


Liguria, Italy — 4.4 Million Hashtags

 Liguria, Italy

Kerala, India — 37.7 Million Hashtags

  Kerala, India

Belitung, Indonesia — 982,000 Hashtags

 Belitung, Indonesia

Phuket, Thailand — 10 Million Hashtags

Phuket, Thailand

Santorini, Greece — 6.5 Million Hashtags

Santorini, Greece 

Have these Instagram holidays got you excited for summer?

If so, it’s time to get packing! Shop the Playful Promises swimwear collection today and upgrade your beach holiday look for summer 2021.

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