If you've been with us for a while, you'll know we're a proudly female-owned brand already! But for those with less intimate knowledge of Team PP, we'd love for you to meet our team and learn about our values.

As a women-owned business, uplifting women is core to our mission statement; making women feel sexy, empowered, supported and unified is important to us. We want this for ourselves, as women, and we want our community to feel the same. Female-owned businesses are not only important for propelling individual women, but also have an overall effect on our economy.

On International Women's Day 2022, we spoke with founder Emma and co-founder Louise about what it's like being a female entrepeneur, what more can be done in the industry to uplift budding female businesswomen, and how we extend our feminist values into the brand.

Emma:The advice I would give is to just go for it. I think sometimes women can be bogged down with perfectionism, but every business is a journey with an idea that will develop over time, and often the business you end up with isn't the business you thought you were going to have. I would also add that private equity and banks and investors have understood the importance of backing female entrepeneurs, because nobody else understands what products and services women want to buy more than women themselves.

Louise: When I was designing in university I really loved to work with delicate fabrics and bright colours, and I really wanted to work on a project that centers female sexual expression, so I chose lingerie.

Emma: That's the reason I did, too!

Emma: The reason that we decided to donate to The Hunger Project is that the charity understands the resourcefulness, education and entrepreneurship in women is a central part of eliminating poverty. To eliminate poverty requires short term and long term strategies and The Hunger Project is key, I believe, in developing long term strategies for women to rise out of poverty.

Louise: I think that one of the hardest things about being a mum is the amount of time you need to take out of work to have children, which isn't something men necessarily need to do. It's really important for businesses to recognise that when women come back to work they need support, they need flexibility, and they need to be eased back into it. Businesses need to have an understanding that you have another full time job, as well as the full time job you're already doing.

Emma: I think that society needs to value how much working mothers contribute to the overall economy and not waste the opportunity for women and mothers.