About Us

Playful Promises is a London designed lingerie brand, which mixes quirky, directional design with all things playful, flirty and even a little bit dirty.

We are here for sassy, stylish ladies, who love to shout ‘I did it my way’ along to Sinatra, followed by the Sex Pistols. The Playful Promise girl is crammed with confidence, will never take herself too seriously and lives life to the full.

First fashioned by Emma Parker in 2004, Playful Promises is the dream dress-up boudoir. Ten years prior, Emma’s obsession with lingerie was formed after buying her first pair of ‘grown-up’ knickers. This gloriously tiny, lacy g-string with a tulle skirted frill edged in velvet ribbon cost £25 (which was a fortune in the 90s to an 18 year old girl). Of course, she couldn’t afford the matching bra and had to sacrifice going out that weekend but when she put on that g-string finery it was quite unlike any knickers she had worn before. The realization dawned that she could conquer the whole world in pants like those!

Soon her drawers were overflowing with lacy, frilly, fabulous pieces, fuelling Emma’s addiction to lingerie and the lust that drove her to design her own.

Playful Promises collections not only consist of corsets, bras and panties but also quirky gifts and eye-catching swimwear.

There are nine of us in the Playful head office who make sure our luscious panties make it to you:

Emma

Designer and the glue that binds Playful Promises together.

Style: Excitable Eccentric

Drink: Passionfruit Martini with a Champagne chaser

Hangout: Hoxton

Louise

Designer and Production Guru. She works with Emma to create the collection each season. She brings the cool and contemporary to Emma’s playful and flirty which together give Playful Promises its unique feel.

Style: Rock Star Chic

Drink: Mojito

Hangout: Camden

Delphine

Our French speaking Press and Sales multi-tasking goddess can handle any queries and demands you pass at her with a sublime efficience and a sassy smile. Have a question? delphine@playfulpromises.com

Style: Rough and ready

Drink: Gin and Tonic with a squeeze of Lime please

Hangout: Arty bars of Camberwell

Anna

The social media obsessed marketing guru, who produces our online magazines and photoshoots. She is in charge of making sure you are all up to date on the playful gossip, so talk to her on our facebook, twitter and tumblr or email her: annas@playfulpromises.com

Style: Silent starlet

Drink: Vodka and lemonade

Hangout: The filthiest cabaret clubs

Olga

The one who does the numbers. She is the practical one and is in charge of keeping us all out of trouble.

Style: Cool & casual

Drink: Clean living

Hangout: Gym

Harmony

Garment Technician and secret weapon (she's originally from Hong Kong and can speak Chinese which helps with sticky production issues). Also nifty with a tape measure.

Style: Trendy

Drink: Yes please (she does love to party)

Hangout: Where's the party and that's where she'll be

Sonia

Our sassy shop manager. She makes sure everything runs smoothly in our boutiques

Style: Anything but casual

Drink: JD and coke or Champagne

Hangout: Planet Earth :)

Emma-Jane

She takes the designers' ideas through to production and makes sure the nuts and bolts fit together to ensure the perfect fit!

Style: Indie Chic

Drink: Red wine

Hangout: Record shops, the V&A... Brick Lane on the weekend!

Eragh

As our design assistant, Eragh looks into all the latest trends and designs, makes mood boards, designs prints in Photoshop and Illustrator and selects fabrics!

Style: Layers and accessories

Drink: Vodka and anythi

Hangout: Record shops, the V&A... Brick Lane on the weekend!