Shop of the Week- brand new Sh! store
The new Sh! store is small, but perfectly formed. All their bestsellers are stocked including a good selection of lingerie by Playful Promises of course!
Gents are kindly asked that they are accompanied by a female, but if you’d like to buy a gift for your special someone they run a Gent’s Evening every Tuesday 5-7pm.
Sh! is the UK’s only true female focused erotic emporium, a safe space where women can browse play things, enjoy a decent cuppa and receive sound advice. We love them!
The launch party was great; they had Tempest Rose and Delores Deluxe from the Kitten Club performing, a theatrical piece by ‘5 Clever Courtesans’ and erotic book readings by KD Grace, Kay Jaybee and Scarlett French.
If you missed out on this then get down and check out what all the fuss is about!
Sh! Address: Unit 4, 253 Portobello Road, London W11 1LR
Hours: Monday – Sunday 11-7pm
Nearest tube: Ladbroke Grove
Kisses, Laura x x
Shop of the Week- Le Rouge Boutique
Le Rouge boutique opened its doors in August 2009 in Bowness on Windermere the beautiful Lake District.
Playful Promises loves this little boutique it is just beautiful with pearl hangers, oak floor and more lingerie than you could need.
Le Rouge is well known for always having something different and from what we’ve heard the favourites include our corsets, pin up panties and silk corsage sets.
We also love the other glamorous goodies available to finish off that bedroom look, the shop is filled with a range of quirky shoes, jewellery and gifts.
The concept behind Le Rouge is femininity in a “boudoir” atmosphere, so if you’re nearby make sure you stop and take a look.
Le Rouge, Lake Road, Bowness on Windermere, LA23 3AE
015394 42222, facebook:lerouge10@yahoo.co.uk
Beach Party this Thursday
We will have cocktails flowing on behalf of the very nice people at Malibu and energy drinks provided by the fruity people at Alibi.
So get that summer feeling and enjoy 20% off all swimwear, lingerie and jewellery for one day only.
Party starts 3pm-8pm at the;
Playful Promises Boutique
136 Bethnal Green Road
London
E2 6DG
Shop of the Week- Playful Promises Boutique
This week our very own boutique is shop of the week, as our brand new collection has just hit store; including the ever so popular red and pale pink Ava set.
We are in the heart of the East end of London at 136 Bethnal Green Road just off Brick Lane and are open from 11am-7pm.
We have great new products to complement our gorgeous lingerie like big chunky rings, vintage inspired broaches, silk scarf’s, stockings and an amazing array of gifting.
So if you’re having a weekend away and need something special or just a quiet night in, you know where to come. Just look out for our super cute sandwich board at the top of Brick Lane to guide you.
We also have a fab new incentive for our beloved regulars in the shape of a loyalty card, as you can collect a stamp for every item purchased and on the 8th purchase you can a get a pretty Pin-up tin.
We are also taking orders from our website over the phone if you can’t make it down, so give us a call on 0203 222 0615.
Shop of the Week- CONCEPT 1
Are you off to Italy anytime soon.. if so make sure you head down to CONCEPT 1 an ultra modern boutique with a taste for the ultra modern!
It is located at: CONCEPT 1, Via Rusconi, 14 – Como, Italy.
Selling gorgeous high fashion pieces for men and women, including Playful promises SS10 gift collection and new vintage inspired Pin-up pants!

Playful Promises- New Shop in Shoreditch! Shop of the Week
WOW!!! Playful Promises has now opened its first shop.
We are happy to say it opened this week with a fantastic opening weekend. We have our gorgeous new collection available from corsets, lingerie sets, gifting for those last minute stocking fillers and even an amazing new jewellery range. So for a personal fit session, trend advice or a great set of lingerie, don’t miss out- come down and see us in Shoreditch.
This Thursday we are celebrating with champagne and cup cakes and 20% off any purchase from 6-8pm.
You won’t miss us as our controversial neon sign ‘treat me gently I’m a virgin’ and Mary statue, will catch your eye!
Where are we: Playful Promises Shop, 136 Bethnal Green Road, London, E2 6DG
Shop opening times:
Monday: 11am- 7pm
Tuesday: 11am- 7pm
Wednesday: 11am- 7pm
Thursday: 11am- 8pm
Friday: 11am- 8pm
Saturday: 11am- 8pm
Sunday: 12am- 6pm
A few images of the shop. . .



Shop of the week- LUST
Lust is an adventure land for lovers in the heart of Copenhagen and Aarhus and has been selling Playful Promises for years. It was created for women by women, and female sexuality is the centre focus of the shop.

Playful Promises loves LUST as is it a tasteful and classy alternative to the traditional seedy erotic shops and is a sexy boutique which not only sells beautiful lingerie but also offers many amourous activities, like theme events, lectures, private parties, and photo sessions.


If you’re feeling a little adventurous yourself log on for some flirty fun: www.lust.dk
Shop of the Week- www.Oli.co.uk
Now for all you trend hunters out there you may not be familiar with Oli, but soon you will be. This website is a little gem for all things fashion and has just been re-vamped to a high fashion standard. Oli stocks many fantastic girly brands from Lipsy, French Connection, Diesel, and now the fabulous Playful Promises.
They are stocking our retro long-line bra and high waist knickers from the Lily range, our pretty and pink Spring Blossom lace bra and shortie, our steel grey silk corsage set and the ever so popular Zodiac panties, which are selling a storm for stocking fillers this Christmas.
So check us out on www.oli.co.uk

Playful Promises at Urban Outfitters
If you’re a fan of Urban Outfitters then you like something a little bit quirkier than the average high street shop. We love urban Outfitters so much for their girly retro style, whether you want a pretty T-dress, gorgeous leather bag or killer shoes; it’s a one stop shop for all your pay day treats.

Plus now if you need that extra special piece of lingerie to finish your outfit you can get this here to… as Urban Outfitters have just bought the Playful Promises new collection ‘Shanghai Boudoir’.
Check out www.urbanoutfitters.co.uk where they are now stocking our tuxedo inspired range Black Orchid with button detailing in soft matt black satin and Lily our stunning range which fuses the contemporary fashion colours of steel grey satin and black lace with stitch detail in eye catching magenta. You can also purchase our ever famous 100% silk corsage soft bra and panty for a bit of vintage bedroom glamour.

Playful Promises are growing as a brand.. so watch this space for new and exciting news about events, trade shows, shops and trends.
Shop of the Week- Lace Stories
Lace stories is a beautiful boutique, which is unique to Playful Promises as it is the only place we sell our lingerie to in Israel.
The boutique has a vintage come modern style to it and stocks more than 100 different pieces of underwear.
The shop has some great touches including your chosen lingerie can be gift wrapped in handmade recycled gift boxes and if you join as a member to receive special offers you also receive a lovely present on your birthday. We love it!!
www.facebook.com/pages/Lace-Stories-/55936116582













